The main goal of the "Fresco YO" advertising campaign is to promote natural cultures for homemade yogurt production, highlighting the quality, simplicity, and health benefits of the product. Through a targeted strategy on social media and Google ADS, the aim is to reach a broad audience, primarily composed of families, cooking enthusiasts, and people interested in a healthy and mindful lifestyle.

Promote the benefits of "Fresco YO" natural cultures for making homemade yogurt, emphasizing the product's quality, health benefits, and ease of use.

Target Audience: Families interested in a healthy lifestyle and natural homemade food; Consumers concerned about food quality and ingredient sourcing; Yogurt lovers looking for a customizable and fresh product.

Promote the benefits of "Fresco YO" natural cultures for athletes and sports enthusiasts, to improve digestive health, energy, and sports performance.

Target Audience: Professional and amateur athletes; Active people and fitness enthusiasts; Sports nutritionists and coaches; Health-conscious consumers following performance-oriented diets.

Communicate that Fresco YO is a homemade yogurt, rich in natural probiotics and free of artificial additives, ideal for anyone looking to improve their health and maintain proper nutrition

Target Audience: Parents attentive to their children’s nutrition; Active individuals seeking healthy and quick food options; Elderly people wanting to maintain a balanced diet to support overall health.